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What Is Graphic Design? A Beginner’s Guide to This Creative Career<\/h1>\n
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By\u00a0Brianna Flavin<\/a><\/span>\u00a0on\u00a010\/17\/2023<\/span><\/p>\n

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When you think of graphic designers, what do you picture? Creative-looking, fashionable people with a tablet in one hand and a pen in the other? A lone professional using design software in a dark room? An artist?<\/p>\n

And what does graphic design really mean? Eye-grabbing graphics on websites? While that can certainly fit under the scope of what a graphic designer might create, a career in graphic design could involve so many different things. Posters, infographics, book covers, product labels, logos, business cards, signs, website layouts, mobile apps, software interfaces\u2014the list goes on.<\/p>\n

\u201cEvery day, we take many of the subtly artistic things around us for granted,\u201d says Jacob Smith, founder of illustration studio ProductViz. \u201cBut hidden in every magazine, exit sign and textbook lies a set of design ideas that influence our perceptions.\u201d<\/p>\n

Graphic designers work to communicate ideas in a visual format, guiding perception and informing their audience. Most graphic designers work on behalf of a client or company, creating designs to satisfy specific objectives. Graphic designers are also often considered artists.<\/p>\n

Graphic design is a huge industry. And if you\u2019re at all interested in becoming a professional graphic designer, there are\u00a0so<\/em>\u00a0many options to explore!<\/p>\n

First, what is graphic design?<\/strong><\/h2>\n

Graphic design is \u201cthe art and practice of planning and projecting ideas and experiences with visual and textual content,\u201d according to the\u00a0American Institute of Graphic Arts (AIGA\u00ae<\/sup>)<\/a>. In simple terms, graphic designers make visuals to communicate certain messages. These visuals can be as simple as a business logo, or as complex as page layouts on a website.<\/p>\n

\u201cGraphic design helps the producer connect with the consumer,\u201d says graphic designer,\u00a0Alexandros Clufetos<\/a>. \u201cIt conveys the message of the project, event, campaign or product.\u201d<\/p>\n

Companies use the visual concepts of graphic design to promote and sell products through advertising, to convey complicated information in an easy-to-understand format (think of infographics), to develop a brand identity, and so much more.<\/p>\n

While most companies are hiring graphic designers for commercial purposes, many designers also use their work for artistic expression.<\/p>\n

What are the elements of graphic design?<\/strong><\/h2>\n

A graphic designer creates work utilizing certain visual elements. Graphic designers can use these elements in conjunction or opposition with each other to create striking and impactful visuals.<\/p>\n

These graphic design elements include:<\/p>\n